THE TANK BREWING CO
CLIENT: THE TANK BREWING CO | MIAMI, FL
PROJECT: BRANDING | DESIGN LABEL | EXPERIENTIAL DESIGN | LIVE EVENT
YEAR: 2022
The Tank Brewing Co. + Camilo Martinez Art
Joe Hueso American IPA — Brand Collaboration
Collaborated with The Tank Brewing Co. to reimagine the visual identity of one of their flagship IPAs through the lens of Tales of Joe Hueso. The project included concept development, original artwork, packaging design, and production-ready can label artwork, transforming the beer into a collectible extension of the exhibition.
The collaboration launched alongside my solo exhibition, Tales of Joe Hueso, at The Tank Brewing Co. in June 2022. The limited-edition Joe Hueso American IPA was available both on draft and in cans, creating an immersive experience where visitors could engage with the artwork on the gallery walls and through the product itself.
Services
Creative Direction
Brand Collaboration
Packaging Design
Original Illustration
Exhibition Experience Design
Deliverables
Limited-edition can label design
Draft tap branding
Beer packaging artwork
Promotional graphics
Exhibition branding