BID PAWN
CLIENT: BIDPAWN | STTUDIO
PROJECT: BRAND IDENTITY & PRODUCT DEVELOPMENT
YEAR: 2011-2013
BidPawn was an online marketplace that transformed the traditional pawn shop experience into a competitive bidding platform. Instead of visiting multiple pawn shops, customers could upload an item, receive offers from participating pawn shops, compare bids, and choose the best deal through a single digital experience.
As Lead Product Designer, I was responsible for defining the visual identity and designing the complete user experience across customer, merchant, and marketplace workflows.
Services
Brand Identity
Logo Design
Creative Direction
Marketplace Design
E-Commerce Platform
UX/UI Design
Product Development
Front-End Design
Webmaster
Responsive Web Design
Deliverables
Brand identity system
Custom logo design
Marketplace platform
Responsive website
Customer onboarding experience
Pawn item submission workflow
Product catalog and category architecture
Search and filtering experience
Customer account and authentication
Shopping cart and checkout
Homepage and promotional campaigns
CMS implementation
Marketing assets
Role & Leadership
Created the BidPawn brand identity, logo, and visual language.
Defined the product vision and user experience for a two-sided online marketplace connecting customers with pawn shops.
Led UX/UI design across customer, merchant, and administrative experiences.
Designed end-to-end user flows for listing items, receiving bids, browsing products, and completing purchases.
Directed front-end implementation in collaboration with the development team.
Managed the platform as Webmaster, overseeing content, releases, and ongoing improvements.
Led product development by defining new features, improving usability, and supporting Agile delivery.