CHARMLUX MODELS
Client CHARMLUX MODELS | LA, CALIFORNIA
Role Creative Director | Brand Identity Designer | UX/UI Designer | Web Designer & Developer
Year: 2008-2014
Charmlux Models was a long-term brand development and digital experience project for a fashion and talent agency.
The goal was to establish a premium brand identity and create a digital platform that supported model recruitment, portfolio presentation, and client acquisition.
As Creative Director and Lead Designer, I developed the brand identity, designed the website’s UX/UI, and led the frontend design and implementation alongside a team of developers.
Homepage
UI/UX | CMS implementation
Custom Slides from CMS
Search Page | Talent
UI/UX
CMS implementation
Profile Page | Talent
UI/UX
CMS implementation
Profile Page | Provider
UI/UX
CMS implementation
Custom CMS developed in collab with Inversion Digital Bogota Colombia.
Edit Profile Page
Custom CMS developed in collab with Inversion Digital Bogota Colombia.
Login Page
The platform evolved over five years. From its original Flash experience to a modern HTML5 website. Adapting to new technologies while maintaining a consistent brand vision.
Beyond the initial launch, I continued as webmaster and creative lead, overseeing website updates, digital content, user experience improvements, and the agency’s online presence. This long-term collaboration ensured the brand remained visually consistent, technically current, and aligned with the evolving needs of the business.
The CMS implementation was led by Camilo Martinez, acting as the bridge between the founder and the development team. He defined specifications, coordinated the workflow, and ensured the platform aligned with the brand vision.
Inversión Digital (Bogotá, Colombia) custom-built the CMS using Adobe ColdFusion and provided technical support throughout the project’s lifecycle.
