DR. PIER GALLO
CLIENT: DR. PIER GALLO
PROJECT: BRAND IDENTITY | PRODUCT DESIGN
YEAR: 2014
Collaborated with renowned periodontist
Dr. Pier Gallo to create a professional brand identity and digital presence that reflected the precision, trust, and innovation of his dental practice.
The project included the design of a new visual identity, bilingual website, and a custom-built content management system that allowed the practice to showcase treatments, clinical cases, educational content, and professional credentials.
The website was designed to communicate complex dental procedures through a clean, patient-focused experience while establishing Dr. Gallo as a leading specialist in periodontics and implant dentistry. Every aspect of the project was tailored to reinforce credibility, improve usability, and support long-term content growth.
Services
Brand Identity
Logo Design
Creative Direction
UX/UI Design
Responsive Web Design
Front-End Development
CMS Implementation
Deliverables
Custom logo and visual identity
Brand guidelines
Bilingual website (Spanish & English)
Responsive website design
Front-end development
Custom CMS integration
Treatment and services pages
Clinical case library
Contact and appointment experience
Role & Leadership
Designed the complete visual identity for the practice.
Developed the brand system across digital touchpoints.
Designed and built the website from concept through implementation.
Created an intuitive information architecture for patients and referring professionals.
Developed a scalable CMS that enabled the practice to manage educational content and clinical cases independently.
Collaborated directly with Dr. Gallo throughout the strategy, design, and development process.

