KIDDO REPUBLIC
Client Kiddo Republic Barranquilla, Colombia
Role Creative Director | Brand Designer | UX/UI Designer | E-commerce Lead | Webmaster
Year: 2008-2012
Kiddo Republic was a children’s toy and bookstore concept developed to create a playful, memorable, and recognizable retail experience. The project included the creation of a complete brand identity and its implementation across print, environmental graphics, advertising, digital platforms, and e-commerce, ensuring a consistent customer experience across every touchpoint.
40 FT BILLBOARD
BARRANQUILLA COLOMBIA
Services
Brand Strategy
Brand Identity Design
Logo Design
Creative Direction
Advertising Campaigns
Graphic Design
Retail Experience Design
Environmental Graphics
Packaging Design
E-commerce Design
UX/UI Design
Web Design & Development
Digital Marketing
Social Media Design
Art Direction
Deliverables
Brand identity system
Logo and visual language
Brand guidelines
Website and e-commerce platform
UX/UI design
Promotional campaigns
Billboard advertising
In-store graphics
Gift bags and packaging
Flyers and printed collateral
Seasonal promotional materials
Social media assets
Marketing campaigns
Retail signage
Role & Leadership
Led the creative direction and execution of the Kiddo Republic brand from concept to launch. Designed the visual identity and developed a cohesive brand system that extended across retail, advertising, and digital experiences. Created marketing campaigns, promotional materials, environmental graphics, and an e-commerce platform that reinforced the playful personality of the brand while supporting business growth.