KOMODO
CLIENT: KOMODO BY MARDACH
PROJECT: BRAND IDENTITY & OMNICHANNEL ECOSYSTEM
YEAR: 2010-2013
Led the creation of Komodo, developing a cohesive omnichannel retail experience that unified the brand across digital and physical touchpoints.
The project included brand identity, logo design, e-commerce, physical retail, UX/UI design, and ongoing product development, creating a seamless shopping experience that reflected the brand’s premium fashion positioning.
Following the launch, I owned the platform’s ongoing development as Webmaster, Product Development Lead, and Digital Merchandising Manager.
I managed product enhancements, merchandising initiatives, promotional campaigns, and front-end experiences while coordinating weekly releases across marketing, engineering, photography, and business stakeholders to continuously improve performance and the customer journey.
Services
Brand Identity
Logo Design
Creative Direction
Omnichannel Retail Experience
E-Commerce Platform
UX/UI Design
Physical Retail Experience
Product Development
Front-End Design
Webmaster
Digital Merchandising
Deliverables
Brand identity system
Custom logo design
E-commerce platform
Digital storefront
Physical retail store experience
Responsive shopping experience
Product catalog and category pages
Shopping cart and checkout
Homepage and promotional campaigns
CMS implementation
Seasonal landing pages
Email marketing assets
Ongoing website optimization
Role & Leadership
Created the brand identity and logo.
Designed the omnichannel customer experience across digital and physical retail.
Led the UX/UI design of the e-commerce platform.
Designed the physical retail environment and customer journey.
Directed front-end implementation alongside the development team.
Managed website operations as Webmaster.
Led product development and continuous feature enhancements.
Oversaw digital merchandising, product launches, and promotional campaigns.