PriceSmart
CLIENT: Aeropost /Pricesmart
ROLE: UI Lead | Product Development (full-time)
YEAR: 2019-2021
Served as UI Lead on the product development team responsible for designing and launching PriceSmart’s next-generation e-commerce platform across 14 international markets.
Built on Bloomreach Experience Manager with custom development by the AEROPOST Development team, the platform established a scalable foundation for personalized digital commerce and content management.
As UI Lead, I owned the front-end design system and reusable UI architecture, creating scalable components and experience templates that enabled faster development and consistent user experiences across the platform.
Working closely with product managers, UX, engineering, QA, merchandising, and business stakeholders, I led the implementation of core customer-facing experiences.
Role & Leadership
Led UI implementation across multiple product initiatives.
Partnered daily with the Costa Rica engineering team to translate design into production-ready interfaces.
Defined reusable front-end standards that improved consistency and accelerated feature development.
Directed UI reviews, QA, and design validation throughout the development cycle.
Trained merchandising teams to build and manage content using Bloomreach Experience Manager.
Mentored UI developers on component implementation, accessibility, and front-end best practices.
Services
Product Design Leadership
UI Architecture & Design Systems
Front-End Experience Design
Responsive E-Commerce Design
Component Library Development
Experience Manager Design
Cross-Functional Leadership
Deliverables
Global UI stylesheet and visual standards
Reusable front-end component library
Navigation and header system
Homepage hero and slideshow components
Merchandising landing pages
Bloomreach Experience Manager modular templates
Membership experience
Product Detail Page (PDP) UI implementation
Shopping cart and checkout UI
Responsive layouts across desktop, tablet, and mobile
UI documentation and implementation guidelines
Experience Manager training for merchandising teams
Mentorship and technical guidance for UI developers